Gerson Mora
🇨🇴Colombia

Gerson Mora

Gerson Mora is a Colombian coffee producer based in the municipality of Palestina, Huila. He manages Finca Villa Pastora, representing the third and fourth generations of his family to work in coffee production.

Farm: Finca Villa Pastora →

History

Gerson Mora inherited the farm from his grandmother and has focused on transitioning the family business toward specialty coffee production. He manages the farm with a commitment to quality and sustainable practices, viewing the estate as a professional enterprise while preserving his family's cultural heritage.

The farmer's day, in pictures

Editorial illustrations of the harvest and farm work our research documented — anonymous figures, never real likenesses.

Gerson Mora — coffee farmer illustration 1
Gerson Mora — coffee farmer illustration 2
Gerson Mora — coffee farmer illustration 3
Coffees by Gerson Mora