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Farmer profile
🇵🇪Peru

José Praxedes Alarcón

José Praxedes Alarcón manages the La Palestina parcel that produced Counter Culture’s 2025 Marshell lot in San José del Alto, Cajamarca, Peru. Counter Culture identifies him as Juan Alarcón’s son and the grower of this specific subscriber-exclusive release.

Farm: Finca La Palestina →

History

La Palestina began as a small family plot in the late 1970s and expanded as land was acquired for succeeding generations. José Praxedes now oversees one of the family parcels.

The farmer's day, in pictures

Editorial illustrations of the harvest and farm work our research documented — anonymous figures, never real likenesses.

José Praxedes Alarcón — coffee farmer illustration 1
Coffees by José Praxedes Alarcón