Juan Alarcón
🇵🇪Peru

Juan Alarcón

Juan Alarcón is a coffee producer based in the San José del Alto area of the Cajamarca region in Northern Peru. He operates Finca La Palestina, a family-run farm that has gained recognition for producing high-quality specialty coffee lots.

Farm: Finca La Palestina →

History

Finca La Palestina began as a cattle pasture that the Alarcón Coronel family transformed into a coffee farm over nearly five decades. Juan, along with his brothers José and Anibal, inherited the responsibility of managing the farm and have focused on refining production and quality. The farm currently spans multiple parcels across varying elevations.

The farmer's day, in pictures

Editorial illustrations of the harvest and farm work our research documented — anonymous figures, never real likenesses.

Juan Alarcón — coffee farmer illustration 1
Juan Alarcón — coffee farmer illustration 2
Juan Alarcón — coffee farmer illustration 3
Coffees by Juan Alarcón