Editorial illustrationThis is an editorial research profile, not a first-person interview or independently conducted farm visit. Check the research sources below for supporting evidence.
Juan Alarcón
Juan Alarcón is a coffee producer based in the San José del Alto district of Jaén, Peru. He is part of the Alarcón Coronel family, which operates the Finca La Palestina farm, a multi-generational estate that has expanded through the acquisition of neighboring land parcels over several decades. In addition to his work at the family farm, Juan manages his own 1.87-hectare plot known as Finca El Oso. His production focuses on specialty varieties such as Marshell, Geisha, and SL9, which are typically processed using the washed method and dried on raised platforms.
History
Finca La Palestina began as a cattle pasture that the Alarcón Coronel family transformed into a coffee farm over nearly five decades. Juan, along with his brothers José and Anibal, inherited the responsibility of managing the farm and have focused on refining production and quality. The farm currently spans multiple parcels across varying elevations.
Published coffees linked to Juan Alarcón
A producer may be listed for one explicitly documented component of a blend, not the entire coffee. These catalog relationships do not independently verify every lot or harvest. Check the individual coffee profiles and original research sources.
Editorial illustrationResearch sources & verification
These source links were recorded for this producer profile. They provide a way to check the documented claims; the links do not independently establish each person's identity, current farm relationship or coffee lot.
Research last reviewed: 2026-10-09
