🇧🇷Brazil

Luis Norberto Pascoal

Luis Norberto Pascoal is a prominent Brazilian businessman, philanthropist, and the founder and president of Daterra Coffee. He is recognized for his pioneering approach to sustainable agriculture and his commitment to integrating high-quality coffee production with environmental stewardship.

Farm: Daterra →

TagsLuis Norberto Pascoal Daterra Brazil Yellow Bourbon

History

In the 1980s, Pascoal purchased the Boa Vista farm, which became the foundation for Daterra. He spent decades focusing on research, development, and sustainable farming practices, often facing initial market resistance before establishing the estate as a global leader in specialty coffee.

The farmer's day, in pictures

Editorial illustrations of the harvest and farm work our research documented — anonymous figures, never real likenesses.