Editorial illustration🇧🇷Brazil
Brazil · Cerrado Mineiro
Daterra Calabria, Brazil
Luis Norberto Pascoal
George Howell Coffee
Daterra
Field Blend· Natural
Explore the profile →This is an editorial research profile, not a first-person interview or independently conducted farm visit. Check the research sources below for supporting evidence.
Farmer profile
🇧🇷Brazil
Luis Norberto Pascoal
Luis Norberto Pascoal is a prominent Brazilian businessman, philanthropist, and the founder and president of Daterra Coffee. He is recognized for his pioneering approach to sustainable agriculture and his commitment to integrating high-quality coffee production with environmental stewardship.
Farm: Daterra →History
In the 1980s, Pascoal purchased the Boa Vista farm, which became the foundation for Daterra. He spent decades focusing on research, development, and sustainable farming practices, often facing initial market resistance before establishing the estate as a global leader in specialty coffee.
Published coffees linked to Luis Norberto Pascoal
A producer may be listed for one explicitly documented component of a blend, not the entire coffee. These catalog relationships do not independently verify every lot or harvest. Check the individual coffee profiles and original research sources.
Editorial illustration
Editorial illustration🇧🇷Brazil
Brazil · Cerrado Mineiro
Daterra Sundrop Medium, Brazil
Luis Norberto Pascoal
George Howell Coffee
Daterra
Field Blend· Natural
Explore the profile →Research sources & verification
These source links were recorded for this producer profile. They provide a way to check the documented claims; the links do not independently establish each person's identity, current farm relationship or coffee lot.
Research last reviewed: 2026-09-28