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West Asheville, North Carolina, North Carolina · Specialty Coffee Brand Deep Dive

Cooperative Coffee

Editorial sacred-geometry artwork for Cooperative Coffee; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Farm level
Visit Cooperative Coffee's site

Cooperative Coffee Roasters is an Asheville-based specialty coffee company that operates a roastery and cafe in West Asheville. Founded in 2019, the company focuses on ethical sourcing and high-quality, small-batch roasting to highlight the unique characteristics of their coffees. They are dedicated to fostering community through education, public cuppings, and a transparent supply chain.

Ownership
The brand is an independent, family-owned business founded by Matthew and Katie McDaniel. While they have explored cooperative models, the company currently operates as an LLC.
Founded
2019
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its commitment to sustainable, transparent sourcing and its focus on producing sweet, bright, and clean small-batch coffees. They are also recognized for their vibrant, maximalist branding and their role as a community-focused roastery in West Asheville.
Sourcing countries
Guatemala · Mexico · El Salvador · Honduras · Peru · Colombia · Brazil · Uganda · Ethiopia · Kenya · Rwanda
Farm-level sourcing
The brand prioritizes direct relationships with smallholder producers and collectives rather than large farms. They emphasize traceability by sharing information about the farmers and processing methods behind their single-origin offerings. They frequently purchase from the same lots year after year to support producer stability.
Notable coffees
  • — Los Chelazos (Chalatenango, El Salvador)
  • — Gravity (Blend)
  • — Levity (Blend)
In the news

Recent news and media coverage about Cooperative Coffee, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-10-01 · AVLtoday
Your guide to Asheville's coffee scene

Cooperative Coffee is highlighted as a key West Asheville roaster known for its sweet, bright, and clean flavor profiles. The article notes the brand's presence in the local scene, including its cafe at 210 Haywood Rd.

2026-06-29 · BIKEPACKING.com
Grinds and Gravel: Cooperative Coffee

This feature profiles Cooperative Coffee as a major player in the Western North Carolina coffee scene. The piece highlights the brand's growth over the last five years under owners Matt and Katie McDaniel and its role as a community hub in West Asheville.

Research disclosure — this profile was compiled from public online sources on 2026-11-04. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand's website and public coverage confirm their sourcing philosophy and specific countries, they do not maintain a static, public-facing list of every current farm partner, as their offerings rotate seasonally.