April Coffee Roasters

April Coffee Roasters was founded in 2016 in Copenhagen, Denmark, by Patrik Rolf, a Swedish barista and trainer with a significant background in international coffee competitions. Rolf, who has achieved notable success as a runner-up in the 2019 World Brewers Cup and a finalist in the World Barista Championship in 2022 and 2023, established the company as a production-focused roastery. The brand operates a showroom and store in central Copenhagen at Pilestræde 39, while its primary roasting operations are located in Solrød Strand, just outside the city.

The company is defined by a minimalist, design-conscious aesthetic that extends from its packaging to its physical retail spaces. This deliberate branding is paired with a highly controlled, product-focused roasting philosophy. April aims to produce coffees that are sweet, aromatic, and transparent, specifically targeting a roast profile that highlights the unique terroir of the origin rather than the characteristics of the roasting process itself.

Sourcing is a central pillar of the company’s operations, characterized by a commitment to direct partnerships with farmers. April emphasizes that its partner farmers have the autonomy to set the prices for their coffee, a practice intended to foster long-term, sustainable growth for both the producer and the roaster. The company explicitly states that it prioritizes quality over cost, seeking out producers who share a mutual passion for excellence in green coffee production.

Through its 'Sustainable Profile' project, the company has documented its efforts to explore the coffee supply chain by focusing on specific relationships with producers such as Alejo Castro of F.C.J. Volcan Azul in Costa Rica and Bruno Souza of Fazenda Esperança in Brazil. This initiative serves as a framework for the company to demonstrate its commitment to transparency, honesty, and respect within the value chain, ensuring that the roaster and the farmer grow together.

Beyond its core whole-bean offerings, April has diversified its product range to include Nespresso-compatible capsules and filter drip packs, making its specialty coffee accessible in various formats. The company also produces its own brewing equipment and accessories, reflecting its broader mission to improve the way coffee is prepared and consumed at home and in professional settings.

Education and continuous improvement are embedded in the company's culture. Team members are encouraged to participate in national and international coffee competitions, which the company views as a vital mechanism for learning and refining its processes. This focus on competition-grade standards informs the company's daily operations, ensuring that the quality of the coffee served to customers remains consistent with the high standards required on the world stage.

Today, April Coffee Roasters is regarded as a prominent figure in the post-2015 generation of specialty roasters. By combining a rigorous, data-driven approach to roasting with a philosophy rooted in direct, respectful trade, the company continues to influence the specialty coffee market, both through its physical presence in Copenhagen and its international reach as an online retailer.