Editorial illustrationFinca Santa Rosa
This is a research profile, not an independently conducted farm visit. Producer and coffee relationships are shown only when the records agree. Check the research sources below for supporting evidence.
The story
Finca Santa Rosa was founded in 1979 by brothers Jorge Raul Rivera Jr. and Jose Roberto as a pine resin production farm for the perfume industry. In 2003, inspired by the inaugural El Salvador Cup of Excellence, the brothers transitioned into coffee production. They integrated coffee cultivation into their existing pine forests, which serve as shade for the coffee trees.
Challenges
The farm operates in the Chalatenango region, which is characterized by a hot and dry climate, requiring the use of pine forests to provide necessary shade for the coffee trees.
Innovations
The farm is recognized for its focus on the Pacamara variety and has achieved significant success in the Cup of Excellence, including first-place finishes in 2014, 2017, and 2019.
Published coffees linked to this farm
For blends, a farm may be named for one documented component without growing the entire coffee. These catalog relationships do not independently verify every lot, harvest or producer. See individual coffee profiles for traceability evidence.
Editorial illustration
Editorial illustrationEl Salvador Santa Rosa
Research sources & verification
These source links were recorded for this farm profile. They document its research trail; a linked source is not, by itself, confirmation of every farm, producer, coffee lot or photo identity.
Research last reviewed: 2026-09-27