
This is an editorial research profile, not a first-person interview or independently conducted farm visit. Check the research sources below for supporting evidence.

Editorial illustration · not a verified portrait
José “Pepe” Argüello
José “Pepe” Argüello is a prominent Mexican coffee producer based in La Concordia, Chiapas, known for his commitment to high-quality specialty coffee. Operating Finca Santa Cruz, he has gained international recognition for his meticulous approach to agronomy and processing. He works alongside his sister, Karina Argüello, to manage the estate and promote Mexican specialty coffee.
Farm: Finca Santa Cruz →History
After acquiring Finca Santa Cruz in 2014, Argüello shifted the farm's focus toward specialty coffee production, intentionally reducing output to prioritize quality over quantity. He gained widespread notoriety following his success in the Cup of Excellence, where he became the first producer to win the competition three times. His work is centered on the El Triunfo Biosphere Reserve, where he utilizes precise, data-driven farming and processing techniques.
Producer profile visuals
Profile visuals can be editorial illustrations. They do not establish the identity or appearance of a real producer.



Published coffees linked to José “Pepe” Argüello
A producer may be listed for one explicitly documented component of a blend, not the entire coffee. These catalog relationships do not independently verify every lot or harvest. Check the individual coffee profiles and original research sources.

Research sources & verification
These source links were recorded for this producer profile. They provide a way to check the documented claims; the links do not independently establish each person's identity, current farm relationship or coffee lot.
Research last reviewed: 2026-10-26
- Source 1: onyxcoffeelab.com
- Source 2: ilustrecoffee.com
- Source 3: lbfgroupitalia.com
- Source 4: croptocup.com
- Source 5: marucoffee.com
- Source 6: seycoffee.com
- Source 7: sweetbloomcoffee.com
- Source 8: sucafina.com
- Source 9: farmdirectory.cupofexcellence.org
- Source 10: sucafina.com
- Source 11: farmdirectory.cupofexcellence.org


