La Palestina - Marshell Variety
Don Juan Alarcón and family
Counter Culture Coffee
La Palestina
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Don Juan Alarcón and family
Juan Alarcón is a coffee producer based in the San José del Alto area of Jaén, Cajamarca, Peru. He operates Finca La Palestina alongside his family, focusing on high-altitude specialty coffee production.
Farm: La Palestina →History
The farm was established nearly 50 years ago in the mountainous Cajamarca region. It has evolved into a collection of family-operated parcels that prioritize specialty coffee production at altitudes ranging from 1,200 to 2,000 meters above sea level.
The farmer's day, in pictures
Editorial illustrations of the harvest and farm work our research documented — anonymous figures, never real likenesses.
Coffees by Don Juan Alarcón and family